Sunday, November 1, 2009

Advertising

After examining ads this past week in Sociology I realized a ton about media that I have never noticed. First, I thought I might want to go into marketing in college but I think I have decided that I won't like that because advertising is just "clutter" and the more you advertise or promote a product, the more you are contributing. When we were examining the offensive to female ads I looked at ads in a new way. I would have never thought that the Dolce and Gabbana ad was advertising a gang rape but it makes sense if you look into the deeper meaning of an ad. Although a lot of the ads were crossing the line, I felt like many were okay and appropriate because you can spin almost anything to make it offensive. Before we talked about the Dove ads in class, I had already been aware that they were running ads based on "real women" but I never realized they were running a self- esteem campaign. I think its really good that a major company is spending the money to create short clips, like the one we watched in class, that tell young girls to avoid the influence of supper skinny, super pretty models that are in the majority of ads. That whole ad was not promoting the Dove brand at all, but rather warning girls to avoid the negative influence.

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